On June 5th the Ad Club tested a new lunch venue to good reviews. The Mother’s Side Porch was a great centrally located downtown venue that was a treat for our downtown office dwellers.
Steve Lance, co-author of "The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference," discussed the changing nature of advertiser communication - and the role that agencies, suppliers and vendors will play in this brave, new world in a discussion, duly titled “Branding 2.0 – Own the Content and Control Your Brand Destiny.”
Synopsis: Texaco Star Hour. Hallmark Hall of Fame. In the early days of television, advertisers owned the content and the networks were just the delivery system. Now it's BudTV and BMW Films. With the arrival of YouTube and broadband penetration, we're heading back to the future. "In 5 years, every major advertiser will have their own network." That's a quote from media guru Gene DeWitt - and it's fast becoming a reality. How will your ad agency adapt? As a company, what should you expect from your partners? What role will traditional vendors play in this new medium?
A very lively speaker, Lance reviewed how companies are succeeding, and some not so much, at integrating the modern convergence of media by fully engaging their chosen audience in an agreeable participatory manner.
Lance’s upcoming book, Advertising 2.Oh!, will delve into this subject with greater depth.
As you may have noticed, we have migrated to a more automated online system to RSVP and pay for luncheon attendance. This system costs nothing to the club and allows for a more easily managed luncheon. Please continue to use this system in the future.
With difficulty, the Board decided that at this time it was prudent to proceed in managing the Club without an Executive Director. This decision was made for two basic reasons: first, to free up funding to maximize the value we will bring to members and two, to allow for a fully engaged Board of Directors.
Cindy has been the backbone of the Ad Club for sometime and we thank her immensely for her years of service and heartily appreciate all that she has done to keep the Club together. The entire Board has come to rely on Cindy’s ever present help and direction. She has aided through many a turbulent times and helped sail ever so smoothly through the good times as well.
We THANK HER!!!!
Trumpet Group was honored with a national Addy in June for their C1TY non traditional advertising entry. Congratulations!!!
Jim Tapley and Rick Montgomery will be heading up a membership drive with the goal of increasing membership by 15%. The drive will focus on extending our traditional membership base as well as reaching out to small businesses who often find they are in need of marketing and advertising but are shy on experience or expertise. It is the hope of the Board that by increasing involvement by small businesses we can grow the local industry as a whole over time.
Details are being worked out, but will include direct marketing efforts as well as potential mass media usage. If you have any ideas, or even more importantly, free media to offer, talk to Jim jamestapley@ionmedia.tv or Rick at rickm@brennansprinting.com.
The new Board of Directors has done some research with the membership and discovered some areas that members desire some focus and improvement. After having a mini retreat the Board agreed to focus on the following areas / initiatives:
- Providing Professional Development Opportunities
- Increasing the stature / quality of luncheon speakers
- Re-defining the Club website to provide real value to members
- Increasing membership
- Promoting the local ad industry in national media (yes that is a tall task)
- Partner more with AMA, AIGA, Press Club, etc.
The Bowl A Thon is just around the corner on August 16th. Please get your entries in early so you don’t miss this annual tradition. We usually fill up all the lanes, so don’t put off entering!
This eletter was designed and deployed by Annunciation Interactive